The Journey of Happy Crumb Bakery: From TikTok to the West End

Hello, everyone! It’s Grant from Happy Crumb Bakery, and today I want to share the incredible journey of how my small business went from a hobby to supplying cookies to the West End cast of Hamilton Musical. This story is a testament to the power of community and the impact of social media. Join me as I take you through this exciting adventure.

Starting on TikTok

When I launched Happy Crumb Bakery in May, I never imagined the journey it would take me on. My first order came from a lovely lady on TikTok who saw my video and believed in me. The support from my TikTok community has been overwhelming and deeply humbling.

Building A Brand

From creating a logo to designing a website, building Happy Crumb Bakery has been a labour of love. I wanted to create a brand that inspires joy and happiness, just like the cookies I bake. When you see a yellow box from Happy Crumb Bakery, I hope it brings a smile to your face.

Supplying The West End

One of the biggest milestones was being asked to provide cookies to the West End cast of Hamilton Musical. It was a huge honor and a testament to the hard work and dedication I put into every batch of cookies. I also supply The Old Vic Theatre in Waterloo, which is another highlight of this incredible journey.

The importance of Quality

Quality is at the heart of everything I do. From using free-range eggs and homemade brown sugar to responsibly sourced chocolate and British-milled flour, every ingredient is chosen for its quality and sustainability. This commitment to excellence is what makes Happy Crumb Bakery’s cookies so special.

Engaging with the community

I love engaging with my community and sharing the journey of Happy Crumb Bakery. Your support means the world to me, and I’m grateful for every like, comment, and share. It’s been amazing to see how our community has grown and how much joy our cookies bring to people.

The journey of Happy Crumb Bakery has been nothing short of magical. From TikTok to the West End, it’s been an incredible adventure filled with memorable moments and wonderful people. Thank you for being a part of this journey, and I look forward to sharing more delicious moments with you. Happy baking!